China Glaze announces New Bohemian, their long-awaited Specialty Collection! | Press Release

“NOT ALL THOSE WHO WANDER ARE LOST.”

~J.R.R. Tolkein

China Glaze® Introduces Six Radiant Luster Chromes for Fall 2012


Los Angeles, CA – (June 2012): Say the word “Bohemian” and most people automatically think bell-bottoms and fringed vests.  Today’s Bohemian look is refined, feminine and carefree, epitomized by fashion icon Nicole Richie’s modern Bohemian look.  China Glaze® gives the free-spirited look a fresh, trendy spin with its latest specialty collection, New BohemianChina Glaze® New Bohemian will leave you mesmerized as the color shifts and moves across the nail, traveling with the light.  The chrome-like finish radiates with high shine and intense color, captivating your senses with every twist and turn.

Push the boundaries of color and fashion with the unconventional collection of six lustrous shades including:

  •  Unpredictable | Multidimensional gorgeous green
  • Rare & Radiant | Extraordinarily rich gold
  • Swanky Silk | Brilliant beige with peach undertones
  • No Plain Jane | Lavish lavender-pink
  • Want My Bawdy | Sexy sapphire blue
  • Deviantly Daring | Adventurously bold peacock teal

The China Glaze® New Bohemian collection will be available at fine salons and beauty supply stores nationwide in August 2012.  Individual polishes retail for $6.99 MSRP.

 China Glaze is Big Three Free, meaning it is free of DBP, toluene, and added formaldehyde. You can get China Glaze at Ulta, Sally’s, and salons. For more information, visit http://www.chinaglaze.com.
MY THOUGHTS
I cannot WAIT. First, it’s called bohemian. Second, they name dropped my Style Idol Number 2: Nicole Richie (the first being Audrey Hepburn, and we all know they have a polish called For Audrey.), and it’s a way to introduce me to duochromes with an open mind. They got me listening by including Nicole Richie in the press release. I don’t usually like duochrome polishes, but the color combinations with this collection seem to be different than the usual “oh, I’m purple, surprise! Now I’m pink!” duochromes. For the record, the polish I own that I absolutely detest? China Glaze Rainbow. Wore it once and it turned me off of any duochrome.
Everyone save up and keep an eye out! This collection is going to fly off of shelves! I’m saving up now!
Britni Rose
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